MÁS TRABAJOS DE PUBLICIDAD

31 03 2009

por fin puedo subir otro trabajo. En este caso os presento el video  que realizaron las alumnas de 4º de la eso este trimestre (en concreto Estefanía, Rosi y Diana). La premisa era hacer un spot publicitario de un tema en concreto. Después de haber estudiado las diferentes formas de publicidad y de visionar diferentes muestras de anuncios, el planteamiento es realizar una historia dentro del entorno en el que viven y que al mismo tiempo esté anunciando algo. Al principio es difícil porque enseguida se tiende a pensar en la imposibilidad de hacer algo con los pocos medios de los que disponemos y porque la publicidad es un campo complicado, cuando sobre todo se intenta no caer en los tópicos. La idea era simple, hay que aprovechar el entorno en el que viven estos alumnos para reivindicarlo y si es posible tratarlo con sentido del humor, que yo creo que es dónde está la clave. Uno de los problemas de estas zonas es la falta de transporte público en todas sus variantes, lo sé yo que soy de las pocas que quedan sin carnet de conducir y por tanto sin vehículo…la dificultad de acceder a estos sitios y el consiguiente aislamiento que se sufre no es motivo para no abordar el tema desde un punto de vista cómico y original. Así fue la idea para este anuncio, un poco que les das y otro poco que se les ocurre aquí está el resultado del spot.  Posdata: se puede hacer publicidad y al mismo tiempo hacer una crítica constructiva.


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